About
No founding myth, no mission statement, no stock photo of a whiteboard. Radarcampaign BVkeeps a log of what changed and when, including the entry we'd rather delete. Newest first.
Q2 numbers, straight from the alert log: 26 accounts under monitoring, a 41-minute median from anomaly to human alert, and 3.1 incidents caught per account per quarter. Running total of spend intercepted before it burned: €212,000 since we started counting.
Every account we add dilutes the weekly human review, so we put a number on it. Two onboardings a month, no exceptions for nice people with interesting problems. The waitlist is the price of the 41-minute median staying at 41 minutes.
Clients kept mirroring Google campaigns into Microsoft Ads and then forgetting them, which is exactly the unwatched-account pattern we exist to kill. The 30-minute check cycle now covers both platforms; Lena rewrote the alert copy so a Bing incident doesn't read like a Google one.
A client's Merchant Center feed failed at 07:40 on a Tuesday. Our feed check ran daily at 06:00, so the failure sat undetected for 26 hours while Shopping campaigns served nothing. Nobody lost money on wasted clicks; the client lost a day of revenue instead. The fix shipped that week: feed checks moved to the 30-minute cycle and disapprovals now get diffed item by item. The client got a written post-mortem and a free month. This entry stays up because a monitoring company that hides its own outages deserves neither clients nor sleep.
Lena's onboarding course went from an improvised call to a four-session curriculum. Goal, stated plainly: make every client dangerous enough to audit our work. Suspicious clients ask better questions, and better questions have caught two things our monitors missed.
A wrecked account, a two-day assessment, and the discovery that "fix it fast" work suits us: clear entry, clear exit, no retainer theatre. Rescue became the third service line and the source of most write-ups in the outcomes log.
Two founders, one rented room above a sneaker shop, zero clients. Wout Peeters brought 11 years of PPC and a grudge against silent failures; Lena Verhoeven brought 8 years agency-side and a ban on reports nobody reads. The premise hasn't moved since: detection beats brilliance.
At Wout's then-employer, a conversion tag died on a Friday evening and smart bidding spent the weekend flying blind. Cost: €9,400 and most of his composure. He built the first crude monitor that same week. Radarcampaign is that script with a company around it; the full story is in the write-up.
Log entries 2023-02-01
Co-founder & Principal · Antwerp
Wout spent 11 years in PPC, the last four as head of search at a Benelux retail group, where an undetected weekend tag failure cost €9,400 and a fair amount of his composure. He built the first version of the monitoring stack that week and has been arguing that detection beats brilliance ever since.
Co-founder, Client Education & Reporting · Ghent
Lena spent 8 years agency-side watching clients receive reports they never read because nothing in them was written for humans. At Radarcampaign she writes the guides, the plain-language incident reports, and the onboarding that makes clients dangerous enough to check our work.
That's the whole team, on purpose. Growth plans exist and they're in the log the day they happen, not before. If you want to be an entry, the strategy call is where it starts.