Pricing
Three tiers, printed, no theatre
The prices are on the page so the strategy call can be about your account instead of a reveal. Every tier includes the same radar and the same plain-language reporting; what changes is who acts on the alerts.
Monitoring
€390/mo
- ✓ Up to 3 ad accounts
- ✓ Five checks, every 30 minutes
- ✓ Alerts to email or Slack, plain language
- ✓ Quarterly incident log
- ✓ +€95/mo per extra account
- ✓ Monthly, cancel anytime
Managed PPC
from €990/mo
or 13% of ad spend, whichever comes out higher
- ✓ Everything in Monitoring
- ✓ Google + Microsoft management
- ✓ Weekly human review, changes logged with reasons
- ✓ Incidents handled, then reported with timestamps
- ✓ 2-month start, month-to-month after
Account rescue
€2,200
fixed · two weeks · daily updates
- ✓ Suspensions, blackouts, rebuilds
- ✓ Two-day assessment gate: unwinnable = €400 and honesty
- ✓ Closing report + the monitoring config that would have caught it
Worked examples, because vagueness is a fee
| Situation | Tier | Monthly cost |
|---|---|---|
| In-house team, 2 accounts, €18k/mo spend | Monitoring | €390 |
| Retailer, one account, €6,000/mo spend | Managed (floor applies) | €990 |
| Franchise, €14,000/mo spend | Managed at 13% | €1,820 |
| Suspended account, week two of appeals limbo | Rescue | €2,200 once |
Context for the percentage: agency fees across the market generally run 10 to 20% of spend. We sit mid-band and spend the margin on the radar rather than on people whose job is forwarding your emails to the people doing the work.
Asked before signing, usually
Because machines do the watching and you do the acting. €390 buys the five checks every 30 minutes, alert routing, and the quarterly incident log across up to three accounts. The judgment hours that make management cost €990-plus stay yours, which for capable in-house teams is exactly the right trade.
Industry fees generally land between 10 and 20% of ad spend, so 13% sits mid-band. The difference is what's inside it: the radar, the incident log, and reaction times measured in minutes are included rather than sold as an 'enterprise SLA' upsell, which is where mid-band fees usually get quietly expensive.
We de-risk it differently: the first two days are an assessment, and if we judge the case unwinnable we stop, say so in writing, and bill €400 for the assessment instead of €2,200. Unwinnable verdicts are rare but real, mostly repeat-violation suspensions with genuinely non-compliant business models.
No setup fees on any tier. Monitoring is monthly from day one; managed PPC commits for two months and then rolls monthly with 30 days notice; rescue is a fixed two-week engagement. Everything we build, alert configs included, lives in your accounts and stays when you go.