Outcomes
Case stories with clocks in them
Every story here answers two questions most case studies dodge: how long did it take, and how fast did we notice when something broke along the way. Clients anonymized, mechanics exact, figures kept inside their verticals' published bands.
6 weeks
takeover to first profitable month, fastest case
38 min
detection time in both feed and tag incidents
€212k
runaway spend intercepted across 12 months
Profitable in six weeks: ROAS 1.5 → 2.6
A kitchen-supplies chain that had written off paid search. The turning point was a feed disaster that lasted 38 minutes instead of a fortnight.
- Headline incident
- Merchant Center feed collapse mid-turnaround
- Detected
- 38 minutes in, by the feed check
- Resolved
- Same morning; campaigns never fully dark
- Outcome
- First profitable paid-search month by week six
Read the full log entry
CPL €47 → €26 in five weeks
Disapproval hygiene, weekend pacing alerts, and per-territory caps. The strategy deck never left the drawer, and didn't need to.
- Headline incident
- Recurring weekend pacing spikes across territories
- Detected
- Pacing alerts, per territory, from week one
- Resolved
- Per-territory caps plus disapproval hygiene
- Outcome
- Cost per lead nearly halved in five weeks
Read the full log entry
The €9,400 weekend
The undetected tag failure that founded this company, told against the same failure a year later: 38 minutes, €130, no drama.
- Headline incident
- Conversion tag death, Friday evening
- Detected
- Before the radar: Monday. With it: 38 minutes
- Resolved
- Campaigns paused, tag restored, Saturday morning
- Outcome
- Damage cut from €9,400 to roughly €130
Read the full log entry
How to read these against the market
The reference numbers we hold ourselves to are public. Ecommerce returns average 2.87, and the 2024 median sat at 2.04, so the kitchen retailer's 2.6 is honest progress rather than a miracle; the cross-industry cost per lead median is $66.69, which frames the cleaning franchise's €26. And the environment both stories survived is hostile by default: 8.51% of paid traffic ran invalid in 2025 and Google removed 8.3 billion ads, which is why the third story is about detection rather than growth at all.
Fair follow-ups
Because speed is the product. Anyone can promise a better ROAS eventually; the question that separates operators is how many weeks of budget burn between takeover and traction, and how many minutes between an incident and a human knowing. Our stories put the clock in the headline on purpose.
The stories carry spend levels, margins, and one genuinely embarrassing weekend, and clients lent us those details on the promise of anonymity. Identifying details are shifted, the mechanics and the clocks are exact, and every figure stays inside published benchmark ranges for its vertical.
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