Services / Crisis
For when it has already gone wrong
Suspended account, dead tracking, a rebuild nobody wants to own: rescue cases arrive with adrenaline attached. The intensive is two weeks, €2,200 fixed, daily written updates, and a closing report that includes the monitoring setup that would have caught the problem at minute 38 instead of day four.
What lands on the rescue desk?
| Case type | Share of rescues | Typical two-week outcome |
|---|---|---|
| Suspensions & policy strikes | ~40% | Root cause fixed, documented appeal filed, contingency stood up |
| Tracking blackouts | ~30% | Measurement rebuilt, bidding re-based on clean data |
| Post-disaster rebuilds | ~20% | Account restructured from salvageable history |
| Access & billing lockouts | ~10% | Ownership untangled, admin hygiene installed |
How do suspensions actually get resolved?
Slowly, honestly, and in the right order. Google's enforcement runs at industrial scale: 8.3 billion ads blocked or removed in 2025, with "abusing the ad network" alone accounting for 1.29 billion, and an appeals pipeline that is mostly automated. Appealing before fixing the underlying violation burns your credibility with a system that keeps score; the strike system for repeat violations makes casual re-appeals actively dangerous. Our sequence: identify the precise policy (December 2025's phone-number rules catch many legitimate businesses), fix the property until it genuinely complies, document the fix, then appeal once, properly.
Why do tracking blackouts qualify as emergencies?
Because bidding runs on the data that vanished. A dead conversion tag does not pause spending; it redirects it, as Smart Bidding drifts toward whatever noise still registers. The arithmetic in the €9,400 weekend write-up shows a single silent weekend, and the fix order matters as much as speed: restore counting first, then re-base targets on clean data, and only then judge what the blackout cost. Rescue cases that skipped step two spent a month optimizing toward the scar tissue.
What does the closing report contain?
- The incident narrative with timestamps: what broke, when, what it cost
- What we fixed, what remains fragile, and what to watch
- The exact monitoring configuration that would have caught it, ready to enable
- A candid recommendation: self-manage, monitoring-only, or managed, with reasons
The report exists because crisis fixes without institutional memory become recurring appointments. Wout Peeters reads every closing report before it ships, a habit from the incident that started this company.
Asked before signing, usually
No, and distrust anyone who does: Google suspended 24.9 million advertiser accounts in 2025 and its appeal process is largely automated, with little human review. What we guarantee is a competent appeal: root cause identified, violations actually fixed before appealing, documentation Google's reviewers can verify, and a contingency plan if the answer stays no.
Account or ad suspensions, conversion-tracking blackouts where weeks of data are gone or garbage, billing and access lockouts, and post-disaster rebuilds after a bad migration or an agency exit gone sour. If it is merely underperforming rather than on fire, managed PPC is the better-priced door.
Because crisis clients have been burned enough. €2,200 buys two weeks of intensive work with daily written updates, whatever the hour count turns out to be. If we assess the case as unwinnable in the first two days, we say so and charge €400 for the assessment instead of the full engagement.
You get the closing report: which parts failed, which we repaired, which stay fragile, and the monitoring configuration that would have caught the original problem. Most rescue clients add the €390 monitoring tier afterward, which is the least surprising sentence on this site.
On fire right now?
Say "rescue" in the message and it jumps the queue. The two-day assessment verdict is binding on us, not on you.
Start with the strategy call