Services / Flagship
Someone should notice within the hour. Now someone does.
PPC accounts fail quietly: a tag dies in a release, a budget cap vanishes in a bulk edit, a top ad gets disapproved at 18:40 on a Friday. The monitoring service exists so those facts reach a human in minutes instead of days, whether we manage the account or your team does. €390 a month, up to three accounts, no contract theatre.
What are the five checks?
| Check | What it notices | Typical catch |
|---|---|---|
| Spend pacing | Daily and month-to-date spend vs your plan, per account | A bulk edit that silently removed a budget cap |
| Tag heartbeat | Conversion volume against a rolling baseline; silence is the signal | A checkout release that killed the purchase tag |
| Disapproval scan | New disapprovals and limited-serving states on active ads | A Friday-evening policy hit on the best-performing RSA |
| Landing-page uptime | HTTP health of your most-trafficked ad destinations | A campaign happily buying clicks to a 404 |
| CPC anomaly | Click costs against a 28-day baseline, per campaign | An auction shock or a match-type drift eating the budget |
The cadence is every 30 minutes because incidents compound hourly, not daily. Across the accounts we watch, the median incident-to-alert time runs 41 minutes, and each account averages 3.1 caught incidents a quarter. Most are small; the point of the radar is that you no longer depend on luck to know which ones were not.
Why does detection deserve its own service?
Because the numbers say the environment is hostile. Google blocked or removed over 8.3 billion ads in 2025 and suspended 24.9 million advertiser accounts, per its own Ads Safety Report, so policy contact is a matter of when. Meanwhile 8.51% of paid traffic was flagged invalid in 2025, and the average Google Ads account sees invalid click rates near 11.5%. None of this is managed away by good strategy; it is noticed away, or it is paid for. The €9,400 weekend write-up is what paying for it looks like.
What does an alert actually look like?
One message, three parts: the number that tripped ("purchase conversions: 0 since 09:10, baseline 4.2/hour"), the likely suspects in order ("release deployed 09:04; check the checkout template"), and the blast radius so far in euros. No dashboards to interpret at midnight, no severity-color theatre. Lena Verhoeven writes the alert templates the way she writes the guides, on the theory that a panicked reader at 23:00 deserves short sentences.
Where does monitoring end and management begin?
Monitoring notices; management acts. On monitoring-only accounts the alert is yours to handle, and about a third of our clients run exactly that way, in-house team at the wheel. When alerts keep exposing the same structural weakness, the honest next step is either managed PPC or, if the account is already in crisis, the two-week rescue. The radar stays identical in every case, which means switching tiers never means re-tooling.
Asked before signing, usually
Five checks per account: spend pacing against the monthly plan, a conversion-tag heartbeat that notices silence, a disapproval scan across active ads, landing-page availability for your top destinations, and CPC anomaly detection against a rolling 28-day baseline. Each alert names the number that tripped it.
Use them too; they are free and catch some things. They will not notice a conversion tag that silently stopped firing, a landing page returning errors, or spend pacing 40% hot against your own plan, because Google's alerts protect Google's definitions of trouble. Ours protect your budget's.
Yes, and it is a common setup: the agency manages, we watch, alerts go to both. Good agencies welcome it, since nobody staffs 2 a.m. on a Sunday. If an agency objects to independent monitoring of the account it runs, that reaction is itself information worth having.
Up to three ad accounts, all five checks, alert delivery to email or Slack, and the quarterly incident log. Beyond three accounts, €95 per additional account per month. No setup fee and no contract beyond the month; monitoring you want to escape was configured wrong.
Strategy problems: a sensible account slowly losing to a sharper competitor trips no alarm. Monitoring buys certainty that the machine is running, never that the machine is aimed well. That second question is what the weekly human reviews in managed PPC exist for, and we are honest about the boundary.
Put the radar up this week
Setup takes two days from account access. The first alert usually arrives sooner than anyone likes.
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